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Khloé Kardashian Expands Fragrance Portfolio Into Sephora

Retailer will now sell assorted scents in 1,300 stores across the US and Canada.

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By: Lianna Albrizio

Associate Editor, Happi

Khloé Kardashian has expanded her growing fragrance portfolio at Sephora.

In partnership with Luxe Brands, the expansion brings Khloé’s scent portfolio — XO Khloé, Almost Always and the newly debuted XO Blue — to the retailer in 1,300 stores across the US and Canada.

“Sephora is such an iconic destination for beauty discovery, and I am so excited to bring my fragrance collection to their community,” said Kardashian. “Creating these scents has been a deeply personal journey for me. I wanted to build a portfolio that offers a transportive and memorable experience and Sephora is the perfect partner to help tell that story.”

Officials say this North American debut with Sephora serves as a “strategic springboard” for rapid international scaling, establishing a blueprint to extend the fragrance portfolio into Mexico, Brazil, India and key markets across Asia.

The Sephora expansion will be supported with a 360-degree media campaign across key consumer touchpoints—from paid social and digital to out-of-home and strategic media partnerships.

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